How to Better Serve the Connected Traveler by Leveraging Advanced Tech
Today’s connected travelers demand high-quality digital and mobile experiences, competitive pricing across the value chain and to be recognized and responded to in real time, according to their preferences or concerns. However, to meet the growing expectations of the new digital-first traveler, most hospitality brands still have a long way to go.
In our always-on, always-connected world, there lies a burgeoning gap between the expectations of the traveler and the reality of the customer experience offered by most hospitality brands. Luckily, we can bridge that gap with advanced tech like artificial intelligence (AI), machine learning, natural language processing, analytics, blockchain, the Internet of Things and computer vision. Join us at HITEC, meet the Mindtree industry experts presenting on these topics, and find out how Mindtree can help you better serve the connected traveler. Here are the details:
1. “4 Real Business Uses Cases of AI in Hospitality,” presented by Adnan Saulat, Mindtree AVP & Head of Consulting – Travel, June 18, 2019, 11:15 a.m.–11:45 a.m., Tutorial Room, Level 1, Exhibit Hall, End of the 2200 Aisle
We are now at the cusp of the era of widespread use of AI in hospitality. Top hospitality brands have already made advances in building AI-supported concepts for their hotels, while other brands are actively exploring implementations. In this session, we will showcase four key areas where AI can strongly impact the hospitality industry to provide better assistance and elevate customer experience. These are:
- Digital interactions that are conversational and voice-based assistants that are personal
- Facial recognition with additional heft from blockchain
- Machine learning, the (new) hidden persuader
- Social media that uncovers sentiment
2. “Expectations vs. Reality: How to Better Serve the Connected Traveler,” presented by Karan Rao, Mindtree Principal Consultant – Travel, June 19, 2019, 11:00 a.m.–11:15 a.m., Level 1, Exhibit Hall, End of the 2500 Aisle
In a world of personalization, hospitality companies still have a long way to go to achieve a true, single view of their customer. This leads to fragmented, partial efforts toward personalization and a gap between expectations and reality, which we refer to as “the personalization gap.”
Loyalty programs are not rewarding enough, and customer service can leave travelers dissatisfied. Moreover, the travel experience offered to the connected traveler is still disjointed, and significant revenue opportunities are being missed. The changing landscape of technology and customer demands mandates that hospitality brands reexamine their customer experience, loyalty, and service delivery to win over the connected traveler.