Sixth Sense of Retail
- The vast majority (78%) of over 55s said they wouldn’t be happy to visit and be served at a store run entirely by robots/tech with no human’s present
- 46% of younger adults are most influenced by Facebook in their purchasing decision
- 35% of shoppers believe mobile technology such as tablets would improve the shopping experience
The above findings only scratch the surface, but the full survey study provides retailers with a treasure trove of insights to reshape the consumer shopping experience.
Take a look at the Infographic for a sneak peek into the four essential steps retailers should take to strike the right balance between human touch and technology.
Get the detailed study