Want to get your digital marketing organization into top shape? 

A content management system (CMS) is crucial for bringing agility and innovation to digital marketing organizations to help them speed to market. But with so many options to consider, choosing the right one can be challenging. 

This POV examines the top three criteria to consider when choosing a CMS: strategic fit, functional fit and technology fit. It also gives you a framework for evaluating content management systems to help you choose the right solution quickly and efficiently.

Once you understand how and where these criteria factor into your specific business environment and situation, the rest of your decision will fall into place.

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